[TEST 2] Yeah whatever man

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1.     Traffic Sources

1.     Direct visitors – the ones that visit your site by directly typing your url in their browser address bar

2.     Search visitors – the ones that visit your site based on a search query, and

3.     Referral visitors – the ones that visit your site because it was mentioned on another blog or site.

2.     New/Unique Visitor Conversion

(split conversion analytics between new and unique ones)
The way a first-time visitor interacts with your site is very different from how a returning visitor interacts. To improve first-time visitors conversions you have to isolate it from the conversion rates of your loyal or returning customers and determine what they see when they visit the website for the first time and how you can improve that experience. Usability plays an important role in reducing the bounce rate for first timers.

3.     Return Visitor Conversion
1) Why did the person return, and

2) Did the person convert the first time around, and if they didn’t, why not and how can you convert them the second time around.

goal is to isolate the return visitor conversion rate and figure out how to increase that.

4.     Interactions Per Visit
Even if your visitors don’t convert, it is important to monitor their behaviour on the site. What exactly are they doing, how can you get them to do more of it, and how can you influence this behavior into conversions? For example, what are your page view rates per unique visitors, what is the time spent, comments or reviews made, and so on. Each of these interactions is important, and your goal should be not only to increase these interactions (e.g. increase time spent on the site), but also figure out how you can leverage these increased interactions into increased conversions (which might be downloads, subscriptions, purchases, etc.).

5.     Value Per Visit
The value of a visit is tied directly to the interactions per visit. You can calculate this simply as number of visits divided by total value created. Calculating value per visit is difficult because there are many intangibles involved that create value that is hard to define. For example, blog visitors create value every time they add a page view to your traffic (because of CPM advertising) but they also create an intangible value when they comment on your site. Similarly, visitors on e-commerce sites create value every time they purchase a product, but they also create a somewhat incalculable value when they leave a product review or when they spread word of mouth.

6.     Cost Per Conversion
The corollary to value per visit, and one of the most important metrics, is cost per conversion (alternatively: lead generation costs or cost per referral). It doesn’t matter if you have high conversions and high value per visit if your costs are so prohibitive that your net income is zero or even negative. While trying to increase conversion, keep your costs per conversion and overall margins in mind.

7.     Bounce Rate
The Bounce rate is the rate at which new visitors visit your site and immediately click away without doing anything (very low time spent and no interactions).

A high bounce rate can mean several things, including weak or irrelevant sources of traffic and landing pages that aren’t optimized for conversion (have a poor design, low usability or high load times).

8.     Exit Pages
Your bounce rates aren’t entirely derived from your home page. In many cases your final call to action or conversion may be on page 2 or 3 of a process. To maximize conversions you need to dive deeper into your exits and figure out at what stage in the process your visitors are exiting the site or abandoning their shopping cart, and optimize the process accordingly.

Norman ChellaComment